About Us
Who We Are
Exclusive Distributor
- Elite Definition Sdn Bhd is proud to be the exclusive sole distributor of Little Joe® Air Fresheners in Malaysia, India, and South East Asia, bringing premium quality to your drive.
Nationwide Presence
- From humble beginnings with Shell and Petron in the Klang Valley to sealing major deals with Petronas Mesra outlets nationwide, we ensure freshness is always within your reach.
Creative & Funky
- We are committed to offering high quality and fun 3-D air fresheners. Carefully crafted, attractive and great to make every ride smell like fun!
Vision
To become the leading distributor for car care products and other fast moving consumer goods in Malaysia. We aim to serve the Malaysia consumer markets with the highest quality products and giving back to the society is one of our main objective as we grow successfully.
History
Little Joe® family was created in the mid 2014 by Drive Int. AG, headquartered in Switzerland. Little Joe® Air Fresheners have passed rigorous testing in order to sell to OEM car companies such as Audi. Since their launch, Little Joe® has already gained distributor in over 70 countries worldwide.
Little Joe® appears in various colourful characters to bring renewed excitement to planograms and has additional designs for future line extensions.
